Library

Purpose:: Say in plain words what your product sells and what that makes it.

Steps::

1. 1. Read the idea
2. 2. Name the thing the buyer walks away with (a list, a reply, a report, a file)
3. 3. Name the kind of maker that produces it (a teacher, a cook, a mechanic)
4. 4. Fill: I sell _, so I am _

Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.

Steps::

1. 1. Take the output after "I sell"
2. 2. Ask: why does the buyer want it? Fill: <output> is a means to <goal>
3. 3. Ask once more: what does that goal unlock for a person?
4. 4. Fill like the brands: <Verb>ing our <product> is a means to <outcome>

Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.

Steps::

1. 1. Read the goal in each flip
2. 2. Take the biggest, most human one
3. 3. Cut it to max 8 words that still mean it
4. 4. Reply with that phrase, ending with a period

Purpose:: Write one clear purpose statement: what it stands for, what it is used for, how it is experienced and its main benefit.

Steps::

1. 1. Stands for: take your "to ..." goal
2. 2. Used for: take what you sell
3. 3. Experienced: how a user feels while using it
4. 4. Benefit: the one big win for the user

Purpose:: Know your buyer in four short parts: head, heart, hands and feet.

Steps::

1. 1. Picture the buyer from the purpose statement
2. 2. Head: the problem they face and why they think it is hard
3. 3. Heart: the outcome they want most, then "Afraid of" + their fear
4. 4. Hands: 3-5 actions they take today, in order

Purpose:: Tell the buyer's day without your product, then the same day with it.

Steps::

1. 1. Use the hands as the journey
2. 2. Add the struggle from head and feet
3. 3. Write without-you in 3 sentences
4. 4. Flip each sentence: same moment, now it goes well because of what you sell

Purpose:: List the pains your buyer must get through, then flip every pain into its exact opposite.

Steps::

1. 1. Walk through without-you one moment at a time
2. 2. Write each pain or challenge you see
3. 3. Keep 8-12, most painful first
4. 4. Flip each pain into its opposite, in the same order

Purpose:: Pick the one main pain, then flip it into the main opportunity.

Steps::

1. 1. Read the pains
2. 2. Pick the one that hurts most and your idea solves
3. 3. Say it in the buyer's words
4. 4. Write its opposite as a goal the buyer reaches

Purpose:: Name your big advantage: why the buyer wins with you.

Steps::

1. 1. Read with-you: what is new for the buyer
2. 2. Read without-you: the old way
3. 3. Write: <new way> instead of <old way>
4. 4. Reply with that one line

Purpose:: Say the product idea in one plain line.

Steps::

1. 1. Start from what you sell
2. 2. Make it deliver the opportunity and the big advantage
3. 3. Name the thing and what it holds or does
4. 4. Reply with that one line

Purpose:: Invent the product name.

Steps::

1. 1. Write 5 names: a joined word, a short verb, a twist on the idea, a keyword with a letter changed
2. 2. Drop any that are a known brand
3. 3. Check which exact .com is free; respell taken favourites and check again
4. 4. Keep the one that sounds best as a .com

Purpose:: Find brand names whose exact .com is free and clearly tied to what people search for.

Steps::

1. 1. Write down the service and its search terms
2. 2. Brainstorm 30+ short names from those keywords
3. 3. Check them in bulk; respell taken favourites and check again
4. 4. Rank the free ones on shortness, sound and keyword link

Purpose:: Write the brand narrative: the short story of why the product exists.

Steps::

1. 1. Sentence 1: a truth about the buyer's world
2. 2. Sentence 2: what goes wrong (the main pain)
3. 3. Sentence 3: the product name and what changes (the big advantage)
4. 4. Read it out loud; cut what you stumble on

Purpose:: Write the baseline: the brand tagline.

Steps::

1. 1. Read the narrative and the big advantage
2. 2. Write 10 short commands or promises
3. 3. Keep the one you could say in one breath and remember tomorrow
4. 4. Reply with the tagline only

Purpose:: Pick one success metric that proves users get value.

Steps::

1. 1. Name the moment a user gets value from the product
2. 2. Name the action you can count at that moment
3. 3. Check you can log it in the product
4. 4. Reply as: amount of <action>

Purpose:: Write the main call to action: the button text on the site.

Steps::

1. 1. Name the first step a buyer takes
2. 2. Say it as a button
3. 3. Swap any risky word (buy, subscribe) for a safe one
4. 4. Reply with the button text only

Purpose:: One image with 3 hero ideas for the home page, above the fold; the best one leads the whole brand.

Steps::

1. 1. Read who the project is for and what it promises
2. 2. Dream up 3 bold, unique directions
3. 3. Make one tall image (9:16): the 3 heroes stacked, numbered 1-3
4. 4. Look at it; redo any hero that looks like another

Purpose:: The best Google Fonts pair for this brand: one headline font, one paragraph font.

Steps::

1. 1. Read who it is for, what it promises and how it should sound
2. 2. Find the Google font that carries that voice in a headline
3. 3. Pair a calm paragraph font; test both on a real sentence of your copy
4. 4. Reply: Headline: <font>, Paragraph: <font>, Why: <one line>

Purpose:: 6 palette options for the brand, then the best one picked, like on coolors.co.

Steps::

1. 1. Read the config and look at the picked hero
2. 2. Make 6 palettes, one mood each
3. 3. Check text on background contrast for each
4. 4. Pick the one that fits the brand best

Purpose:: One image with a 12x12 grid of logomark ideas: the inventory for your logo and favicon.

Steps::

1. 1. Read the name, narrative and palette
2. 2. Look at the picked hero
3. 3. Make the 12x12 grid
4. 4. Reply with the image, then the 3 strongest marks by row and column, one line each

Purpose:: Code the favicon as an SVG, drawn from the strongest mark you picked.

Steps::

1. 1. Pick the mark that stays clear when tiny
2. 2. Write it as favicon.svg
3. 3. Write a check page: the svg at 16, 32, 64 and 256px on light and dark
4. 4. Screenshot the check page and look at it

Purpose:: One image with a 6x6 grid of logo options (mark + name).

Steps::

1. 1. Look at the hero, the mark and the favicon
2. 2. Generate the 6x6 logo grid (square)
3. 3. Check the spelling in every cell
4. 4. Reply with the image, then the best option by row and column and why

Purpose:: One 1200x630 OG image that could only belong to this brand.

Steps::

1. 1. Read the config; look at the hero and logo
2. 2. Make the image at exactly 1200x630
3. 3. Shrink it to 300px wide and look again
4. 4. Fix what is unreadable small

Purpose:: Code the logo and a first above-the-fold home page that carries the whole brand.

Steps::

1. 1. Code logo.svg: the mark + the name in the headline font
2. 2. Code home.html: nav with the logo, headline, sub line, CTA, one visual from the hero
3. 3. Link favicon.svg as its icon
4. 4. Screenshot at 1440x900 and look at it

Purpose:: Turn a product's purpose into a distinctive identity and an immediately understandable experience, with the craft and family coherence of Google's products.

Steps::

1. 1. Frame: one sentence each for the user need, the promise and the feeling; name the primary object, action and hardest state
2. 2. Explore: a few materially different concepts, each shown with real copy, type, palette, mark and one screen
3. 3. Systemize: exact tokens, assets, component variants, tone and signature behaviour; one canonical definition per decision
4. 4. Apply: build the real surface with real content; recompose for desktop and mobile

Purpose:: Find the problem worth building this week and the searches people type around it.

Steps::

1. 1. Group pains and buyer words that mean the same thing
2. 2. Keep groups backed by 2+ notes and relevant now or within 2 years
3. 3. Pick the strongest pain; name it as a thing in a few words
4. 4. Write the problem: <who> struggle to <job> because <reason>

Purpose:: Choose the search term to build for and show why it beat the rest.

Steps::

1. 1. Get volume and cost per click for every term; score and sort
2. 2. Top 3: read each 5-year trend as rising, steady, falling or spiky
3. 3. Top 3: search each; note what ranks and where the gap is
4. 4. Pick the winner, even if none is perfect

Purpose:: Find the 5 strongest products that already ARE your idea, and gather what they do, so you build with proof.

Steps::

1. 1. Write Is (the product), Is not (what looks close but isn't) and Looks like (its homepage hero)
2. 2. Search your idea + up to 4 terms; collect unique domains
3. 3. Open each homepage; quote its hero line; keep it only if it fits Is and not Is not
4. 4. Search "<best direct> alternatives"; check each new name the same way

Purpose:: One table: each direct competitor's best feature, who it is best for, and its cons from real reviews.

Steps::

1. 1. Per competitor: read the homepage; note its best feature and who it is for
2. 2. Search "<domain> reviews" (the domain, not the brand name)
3. 3. Read 1-2 review pages; note the cons people repeat
4. 4. Reply with the table, one "Gap for us" line and one Sources line

Purpose:: Given a URL, sign up and walk the real journey to first use, as reviewed screenshots of every step.

Steps::

1. 1. Capture the landing page; find the main signup CTA
2. 2. Sign up; handle cookie banners and popups yourself
3. 3. Complete onboarding with reasonable demo choices; note every choice
4. 4. Do one real free first-use task; capture the result and any upgrade prompt

Purpose:: Turn a captured funnel into a sitemap: the funnel plus the 3-7 most important public pages it skipped.

Steps::

1. 1. List each funnel step's URL
2. 2. Read the sitemap; count URLs per first path segment; note sections the funnel never touched
3. 3. Read the nav and footer: what the brand itself promotes
4. 4. Rank the missing pages by impact on a new visitor; pick 3-7

Purpose:: Know where your direct competitors live on social media: up to 3 profile URLs each.

Steps::

1. 1. Per homepage: collect the social links
2. 2. Open each profile once; note its followers (not shown: "?", ranked last)
3. 3. Keep the 3 biggest per competitor
4. 4. Reply: one line per profile: competitor · platform · followers · URL

Purpose:: List the pages of the first website.

Steps::

1. 1. Start with home, pricing
2. 2. Add signup and signin if users get an account
3. 3. Add the 1-3 pages where the idea and the success metric happen
4. 4. Reply as one comma separated line

Purpose:: Lock the main inspiration URL: the live site your first website follows in structure and craft.

Steps::

1. 1. Think of 3 famous products that sell something close to your idea
2. 2. Open each; note how the home page puts the main action first
3. 3. Keep the one with the clearest, most detailed home
4. 4. Reply with its homepage URL and one line on what you take from it

Purpose:: Say in one concrete sentence why this project is a perfect fit for you.

Steps::

1. 1. Read the project's purpose
2. 2. Read what you are about and what you have
3. 3. Find the overlap: what you already have that this project can offer
4. 4. Write: we have <X> (evidence), so <project> offers <Y> to <buyer>

Purpose:: Build the perfect alternative to your direct competitors: their best parts plus what visitors in this space are used to.

Steps::

1. 1. Per competitor: note the landing, pages and flow
2. 2. List what they all share (traditional) and the best part of each
3. 3. Build the header, footer and home, then the other public pages from that list
4. 4. Deploy; screenshot desktop and mobile; compare with the competitor screenshots; fix

Purpose:: Put your brand onto a built frontend without moving anything.

Steps::

1. 1. Read the brand kit: fonts, colors, buttons
2. 2. Set fonts and color variables once, globally
3. 3. Add logo, favicon and OG image; set the site name and theme color
4. 4. Replace every competitor name, color and image

Purpose:: What you promised and what competitors basically offer all works, on the design as it is.

Steps::

1. 1. List what must work: the fit sentence + the basics all competitors have
2. 2. Wire login and payments
3. 3. Build the core feature; its images go to the CDN
4. 4. Every link, button and form works; dead links wired or removed

Purpose:: Visitors sign in with Google on the project, live and local.

Steps::

1. 1. Create a Web OAuth client named after the project
2. 2. Add origins and redirect URIs: localhost, the host URL and the domain (+ www)
3. 3. Save the client id and secret to your env file and the host; redeploy
4. 4. Check /api/auth/providers lists google and the button opens Google, not redirect_uri_mismatch

Purpose:: Visitors start free and can upgrade to a paid plan on your own checkout page.

Steps::

1. 1. Pick the plans from competitor pricing
2. 2. Create products and prices with plan_name and monthly_credits metadata
3. 3. On signup: create the customer and put them on the free plan
4. 4. Billing page: card form (Elements), subscribe, cancel, invoices

Purpose:: Project images load fast and cheap from a CDN; the app server serves zero image bytes.

Steps::

1. 1. Create the storage and pull zone named after the project
2. 2. Convert images to WebP (plus thumbnails if needed) and upload; skip files already there
3. 3. Write a manifest JSON (url, size, thumb) the site reads
4. 4. Allow the CDN host in the framework's image settings; turn off server optimizing

Purpose:: Before you optimise, every standard is present on every public page.

Steps::

1. 1. Turn the guide's rules and metrics into one checklist
2. 2. Screenshot every public page, desktop and mobile; check each item
3. 3. Add what is missing
4. 4. Deploy; screenshot again and recheck

Purpose:: The project serves on its own .com: site on the host, images on the CDN, both https.

Steps::

1. 1. If https://<domain> already serves this site, go to 5
2. 2. Add <domain> and www (redirect) to the host project; read the A and CNAME values it asks for
3. 3. Set DNS at the registrar: @ A, www CNAME, images CNAME to the CDN
4. 4. CDN: add images.<domain>, load a free certificate, force SSL; repoint image URLs

Purpose:: The six account emails, and who sends them, speak in the voice of your narrative.

Steps::

1. 1. Read the narrative; decide who speaks and the one image they live in
2. 2. Name the sender and the address after that speaker; verify the domain with your email provider
3. 3. Per email, name what the reader feels then (joy, routine, doubt, leaving)
4. 4. Write each: subject, greeting, the fact, one line in character, sign-off

Purpose:: Every public page scores 90+ on PageSpeed, mobile and desktop.

Steps::

1. 1. Run it on home and each public page; note score, LCP, CLS and INP
2. 2. Fix the biggest cause first: images (sizes, priority on the LCP image), fonts (self-hosted, swap), JS (drop unused client code), CLS (fixed sizes)
3. 3. Deploy and run it again
4. 4. Repeat up to 3 rounds

Purpose:: Google can find, index and measure the site.

Steps::

1. 1. Get a verification token; add it as a TXT record; verify the domain property
2. 2. Submit https://<domain>/sitemap.xml
3. 3. Create a GA4 property and web stream; copy the G- id
4. 4. Add the gtag to the site's root layout, loaded after the page is interactive

Purpose:: https://<domain>/sitemap.xml is clean and every page in it is ready to rank.

Steps::

1. 1. Fetch the sitemap; check the XML, URLs on the domain, lastmod
2. 2. Remove non-indexable routes; add missing public pages
3. 3. Check every URL's status, canonical, title and description; fix empty or duplicate ones
4. 4. robots.txt allows / and points to the sitemap

Purpose:: Write a skill file any agent can execute without guessing, in PRISM format.

Steps::

1. 1. Write the purpose: the finished job in one sentence
2. 2. Write 3-4 rules: quality bars and what is out of scope
3. 3. List the inventory: only the files, tools and inputs the job needs
4. 4. Write 3-8 steps a new agent can follow in order

Purpose:: Turn an outside workflow (a guide, a thread, a long prompt) into one PRISM skill file.

Steps::

1. 1. Read the source once fully; name the one finished job it delivers
2. 2. Split it if it delivers more than one job
3. 3. Pull out the quality bars as Rules and the needed inputs as Inventory
4. 4. Rewrite the method as 3-8 steps in plain words

Purpose:: Align with the person before a complicated task, so the build is right the first time.

Steps::

1. 1. Research how the task would be done
2. 2. Ask 3 questions that make them think "ah yes, what about that?"
3. 3. Process the answers; research again
4. 4. Repeat until the open points are gone

Purpose:: Shape a loose idea together before anything is executed.

Steps::

1. 1. Listen to the idea
2. 2. Reply with compact suggestive bullets
3. 3. Listen to what they pick up and what they drop
4. 4. Refine toward the big picture they are after

Purpose:: Be the first customer of a live product and report where it hurts.

Steps::

1. 1. Choose one customer goal
2. 2. Try discovery, signup, the core task, the result and a return visit
3. 3. Note confusion, errors and time to value
4. 4. Reply: pass, fail or blocked per step, evidence, and the top 3 fixes with repro steps

Purpose:: Turn outside opportunities into practical help for where you are now.

Steps::

1. 1. Name your strongest asset and your current bottleneck
2. 2. Search beyond your bubble: people, partners, communities, distribution, programmes, credits, funding
3. 3. Pick up to 3 fresh leads: what each unlocks, why now, link, deadline, effort
4. 4. Research the best lead further; prepare one concrete next move or draft

Purpose:: Check your government admin and say what needs doing, with dates and sources.

Steps::

1. 1. Check current official deadlines and changes on the official sites
2. 2. Check your own accounts for notices, payments, filings and messages
3. 3. Per source: checked (date, scope), unavailable, or needs login
4. 4. Extract exact dates, authority, action and link; check year and whether it applies to you

Purpose:: Keep a busy inbox readable: every mail gets exactly one of 5 labels.

Steps::

1. 1. Action: unpaid bill, deadline still ahead, account blocked; not login alerts, codes or past dates
2. 2. Requests: you, or a real person writing to you
3. 3. Signed up: sites you joined (trials, welcomes, drips, verifications)
4. 4. Accounts: tools you run on (receipts, platform notices)

Purpose:: Write one relatable 20-30 second video script for your audience.

Steps::

1. 1. Pick a fresh angle the audience lives every week
2. 2. Write the hook (see Write TikTok hooks)
3. 3. Write the middle in 2-3 lines with one turn
4. 4. End on the takeaway or punchline

Purpose:: Write 6-10 TikTok hooks that hold the first 3 seconds, each labelled by its archetype.

Steps::

1. 1. Name the one payoff the viewer gets
2. 2. Write one hook per archetype that fits
3. 3. Say each out loud; cut anything over 2 seconds
4. 4. Add the on-screen text and the opening shot