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Pick the main pain and main opportunity

Choose the one pain you solve best and flip it into the goal your buyer reaches.

5 steps3 rulesStep 4 of 5 in Know your buyer

Use this skill

Read https://isklls.com/s/pick-the-main-pain and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
pick-the-main-pain.md
Raw

Purpose::

Pick the one main pain, then flip it into the main opportunity.

Rules::

  • Pain: max 10 words, in the buyer's words
  • The pain that hurts most and that your product solves best
  • Opportunity: max 8 words, the exact opposite

Inventory::

  • Your pains and opportunities, the buyer's heart, your idea

Steps::

  1. 1Read the pains
  2. 2Pick the one that hurts most and your idea solves
  3. 3Say it in the buyer's words
  4. 4Write its opposite as a goal the buyer reaches
  5. 5Reply with two lines: pain, opportunity

Metrics::

  • A buyer nods when reading the pain
  • The opportunity reads as its answer
Brand.md

Purpose:: Say in plain words what your product sells and what that makes it.

Steps::

  1. 1. Read the idea
  2. 2. Name the thing the buyer walks away with (a list, a reply, a report, a file)
  3. 3. Name the kind of maker that produces it (a teacher, a cook, a mechanic)
  4. 4. Fill: I sell _, so I am _

Say what you sell in plain words

Name the concrete thing your buyer gets, and what that makes you.

Brand.md

Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.

Steps::

  1. 1. Take the output after "I sell"
  2. 2. Ask: why does the buyer want it? Fill: <output> is a means to <goal>
  3. 3. Ask once more: what does that goal unlock for a person?
  4. 4. Fill like the brands: <Verb>ing our <product> is a means to <outcome>

Flip what you sell into what it is a means to

Turn your output into the bigger goal it serves, twice, like the big brands do.

Brand.md

Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.

Steps::

  1. 1. Read the goal in each flip
  2. 2. Take the biggest, most human one
  3. 3. Cut it to max 8 words that still mean it
  4. 4. Reply with that phrase, ending with a period

Pick the one goal your brand stands for

Choose the strongest "to ..." goal from your flips and cut it to t-shirt size.

Brand.md

Purpose:: Write one clear purpose statement: what it stands for, what it is used for, how it is experienced and its main benefit.

Steps::

  1. 1. Stands for: take your "to ..." goal
  2. 2. Used for: take what you sell
  3. 3. Experienced: how a user feels while using it
  4. 4. Benefit: the one big win for the user

Write a purpose statement

Draft, then finalise one sentence that says what you stand for, what you are used for, how it feels and the big win.