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Playbooks

Skills in the order you run them. Give your agent one link and it walks the whole playbook, step by step.

Brand4 skills
  1. 01Say what you sell in plain words
  2. 02Flip what you sell into what it is a means to
  3. 03Pick the one goal your brand stands for
  4. 04Write a purpose statement

Find your purpose

From what you sell to the one sentence you stand for.

Brand5 skills
  1. 01Map your buyer's head, heart, hands and feet
  2. 02Write the day without you and with you
  3. 03List pains and flip them into opportunities
  4. 04Pick the main pain and main opportunity
  5. 05Name your big advantage

Know your buyer

Head, heart, hands and feet, the day without you, and your big advantage.

Brand7 skills
  1. 01Say the product idea in one line
  2. 02Invent a product name
  3. 03Find brand names with a free .com
  4. 04Write a brand narrative
  5. 05Write a tagline

Name and position

Idea, name, .com, narrative, tagline, metric and CTA.

Design9 skills
  1. 01Draft three hero directions
  2. 02Pick a Google font pair
  3. 03Build a color palette
  4. 04Generate a logomark grid
  5. 05Code an SVG favicon

Brand kit

Hero, fonts, palette, mark, favicon, logo, OG image and a coded home draft.

Research7 skills
  1. 01Shortlist a problem worth building
  2. 02Pick the winning search term
  3. 03Find your 5 direct competitors
  4. 04Score competitors from real reviews
  5. 05Capture a website's signup funnel

Research a market

From a problem worth building to your 5 direct competitors, mapped.

Website15 skills
  1. 01Plan a first sitemap
  2. 02Pick an inspiration website
  3. 03Prove the fit in one sentence
  4. 04Build the best alternative frontend
  5. 05Apply a brand to a built site

Ship a website

From an empty repo to a fast, live, indexed .com that takes payments.

Agent work6 skills
  1. 01Write a skill file in PRISM format
  2. 02Convert a workflow into a skill
  3. 03Align before a big task
  4. 04Brainstorm before you build
  5. 05Be customer zero

Work with your agent

Write skills, align before big tasks, and test what you ship.