Find your purpose

From what you sell to the one sentence you stand for.

4 skills · 21 steps in total

1. 01Say what you sell in plain wordsName the concrete thing your buyer gets, and what that makes you.Purpose:: Say in plain words what your product sells and what that makes it.
2. 02Flip what you sell into what it is a means toTurn your output into the bigger goal it serves, twice, like the big brands do.Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.
3. 03Pick the one goal your brand stands forChoose the strongest "to ..." goal from your flips and cut it to t-shirt size.Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.
4. 04Write a purpose statementDraft, then finalise one sentence that says what you stand for, what you are used for, how it feels and the big win.Purpose:: Write one clear purpose statement: what it stands for, what it is used for, how it is experienced and its main benefit.