# Find your purpose

From what you sell to the one sentence you stand for.

Run these skills in order; finish each one before the next.

## Step 1: Say what you sell in plain words

Purpose:: Say in plain words what your product sells and what that makes it.

Rules::
- Name a concrete output the buyer gets, not a feeling
- Plain words a child understands; no jargon
- Reply with one line only

Inventory::
- Your product idea, in a sentence or a few words

Steps::
1. Read the idea
2. Name the thing the buyer walks away with (a list, a reply, a report, a file)
3. Name the kind of maker that produces it (a teacher, a cook, a mechanic)
4. Fill: I sell _, so I am _
5. Reply with that one line

Metrics::
- One line in the pattern
- A child could say what is sold

## Step 2: Flip what you sell into what it is a means to

Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.

Rules::
- The second half is the buyer's goal, never your feature
- The second flip ends on an outcome a person feels
- Max 16 words per line

Inventory::
- Your "I sell _, so I am _" line
- Brand examples: Lego, building with bricks is a means to unlock imagination. Nike, running in our shoes is a means to overcome limits. Patagonia, buying durable gear is a means to protect the planet.

Steps::
1. Take the output after "I sell"
2. Ask: why does the buyer want it? Fill: <output> is a means to <goal>
3. Ask once more: what does that goal unlock for a person?
4. Fill like the brands: <Verb>ing our <product> is a means to <outcome>
5. Reply with both lines

Metrics::
- Two lines, each in its pattern
- The second goal is bigger than the first
- It sounds like the Lego or Nike line

## Step 3: Pick the one goal your brand stands for

Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.

Rules::
- Start with "to"; max 8 words
- Simple words; no product name
- The most human goal wins, not the most clever

Inventory::
- Your two flips (the parts after "is a means to")

Steps::
1. Read the goal in each flip
2. Take the biggest, most human one
3. Cut it to max 8 words that still mean it
4. Reply with that phrase, ending with a period

Metrics::
- One short "to ..." phrase
- It fits on a t-shirt

## Step 4: Write a purpose statement

Purpose:: Write one clear purpose statement: what it stands for, what it is used for, how it is experienced and its main benefit.

Rules::
- Answer all 4 questions, then cut every filler word
- Final: one sentence, max 40 words, says who it is for
- Plain words a stranger understands

Inventory::
- Your idea, your "I sell" line and your "to ..." goal
- The 4 questions: stands for, used for, experienced, major benefit

Steps::
1. Stands for: take your "to ..." goal
2. Used for: take what you sell
3. Experienced: how a user feels while using it
4. Benefit: the one big win for the user
5. Draft 2 sentences: "<product> is a <kind of tool> that ..."
6. Keep what it is, who uses it, what for and the big win; rewrite as one sentence
7. Reply with the draft, then the final sentence

Metrics::
- The final is one sentence a stranger understands
- All 4 answers are still in it
- It says who it is for

Source:: https://isklls.com/playbooks/find-your-purpose (iSklls, free skill library)