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Research a market

From a problem worth building to your 5 direct competitors, mapped.

7 skills · 37 steps in total

  1. 01Shortlist a problem worth buildingGroup research notes into pains, pick the strongest one, and list how people search for it.Purpose:: Find the problem worth building this week and the searches people type around it.
  2. 02Pick the winning search termWeigh volume, cost per click, 5-year trend and what already ranks, then pick one term and say why.Purpose:: Choose the search term to build for and show why it beat the rest.
  3. 03Find your 5 direct competitorsFind the 5 strongest products that already are exactly what you want to become, with proof.Purpose:: Find the 5 strongest products that already ARE your idea, and gather what they do, so you build with proof.
  4. 04Score competitors from real reviewsOne table per market: each competitor's best feature, who it is for and its cons from real reviews.Purpose:: One table: each direct competitor's best feature, who it is best for, and its cons from real reviews.
  5. 05Capture a website's signup funnelWalk a site as a new visitor from landing to first use and save every step as reviewed screenshots.Purpose:: Given a URL, sign up and walk the real journey to first use, as reviewed screenshots of every step.
  6. 06Map a competitor's sitemapExtend a captured funnel with the 3-7 public pages a visitor still deciding would open.Purpose:: Turn a captured funnel into a sitemap: the funnel plus the 3-7 most important public pages it skipped.
  7. 07Find your competitors' socialsUp to 3 company profile URLs per competitor, ranked by followers, taken only from their own site.Purpose:: Know where your direct competitors live on social media: up to 3 profile URLs each.