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Map a competitor's sitemap

Extend a captured funnel with the 3-7 public pages a visitor still deciding would open.

6 steps3 rulesStep 6 of 7 in Research a market

Use this skill

Read https://isklls.com/s/map-a-competitor-sitemap and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
map-a-competitor-sitemap.md
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Purpose::

Turn a captured funnel into a sitemap: the funnel plus the 3-7 most important public pages it skipped.

Rules::

  • Pick pages a visitor still deciding would open: pricing, features, use cases, comparisons, customers, about
  • Skip legal, cookies, login, careers, single blog posts and near-duplicates
  • Public pages only; never recapture a page the funnel has

Inventory::

  • The captured funnel (steps + URLs)
  • The site's robots.txt and sitemap.xml, a browser

Steps::

  1. 1List each funnel step's URL
  2. 2Read the sitemap; count URLs per first path segment; note sections the funnel never touched
  3. 3Read the nav and footer: what the brand itself promotes
  4. 4Rank the missing pages by impact on a new visitor; pick 3-7
  5. 5Capture each, desktop and mobile; open every screenshot
  6. 6Reply with the map: funnel, then each added page with URL and why it matters

Metrics::

  • A reader sees the site's core pages without opening the site
  • No boilerplate pages, no repeats
Research.md

Purpose:: Find the problem worth building this week and the searches people type around it.

Steps::

  1. 1. Group pains and buyer words that mean the same thing
  2. 2. Keep groups backed by 2+ notes and relevant now or within 2 years
  3. 3. Pick the strongest pain; name it as a thing in a few words
  4. 4. Write the problem: <who> struggle to <job> because <reason>

Shortlist a problem worth building

Group research notes into pains, pick the strongest one, and list how people search for it.

Research.md

Purpose:: Choose the search term to build for and show why it beat the rest.

Steps::

  1. 1. Get volume and cost per click for every term; score and sort
  2. 2. Top 3: read each 5-year trend as rising, steady, falling or spiky
  3. 3. Top 3: search each; note what ranks and where the gap is
  4. 4. Pick the winner, even if none is perfect

Pick the winning search term

Weigh volume, cost per click, 5-year trend and what already ranks, then pick one term and say why.

Research.md

Purpose:: Find the 5 strongest products that already ARE your idea, and gather what they do, so you build with proof.

Steps::

  1. 1. Write Is (the product), Is not (what looks close but isn't) and Looks like (its homepage hero)
  2. 2. Search your idea + up to 4 terms; collect unique domains
  3. 3. Open each homepage; quote its hero line; keep it only if it fits Is and not Is not
  4. 4. Search "<best direct> alternatives"; check each new name the same way

Find your 5 direct competitors

Find the 5 strongest products that already are exactly what you want to become, with proof.

Research.md

Purpose:: One table: each direct competitor's best feature, who it is best for, and its cons from real reviews.

Steps::

  1. 1. Per competitor: read the homepage; note its best feature and who it is for
  2. 2. Search "<domain> reviews" (the domain, not the brand name)
  3. 3. Read 1-2 review pages; note the cons people repeat
  4. 4. Reply with the table, one "Gap for us" line and one Sources line

Score competitors from real reviews

One table per market: each competitor's best feature, who it is for and its cons from real reviews.