Skip to content
iSkllsSign up free

Name and position

Idea, name, .com, narrative, tagline, metric and CTA.

7 skills · 31 steps in total

  1. 01Say the product idea in one lineName what the product is, so plainly that someone could build it from the line.Purpose:: Say the product idea in one plain line.
  2. 02Invent a product nameOne fresh word that is easy to say, easy to spell and sounds like a brand.Purpose:: Invent the product name.
  3. 03Find brand names with a free .comBrainstorm short names around your search terms and keep only the ones whose exact .com is free.Purpose:: Find brand names whose exact .com is free and clearly tied to what people search for.
  4. 04Write a brand narrativeThree sentences that tell why your product exists: the world, the problem, the fix.Purpose:: Write the brand narrative: the short story of why the product exists.
  5. 05Write a taglineA 2-5 word command or promise that works under your logo.Purpose:: Write the baseline: the brand tagline.
  6. 06Choose one success metricPick the one countable action that proves users get value, not visits or signups.Purpose:: Pick one success metric that proves users get value.
  7. 07Write the main CTAThe 2-4 word button text a buyer clicks without fear.Purpose:: Write the main call to action: the button text on the site.