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Write a tagline

A 2-5 word command or promise that works under your logo.

4 steps3 rulesStep 5 of 7 in Name and position

Use this skill

Read https://isklls.com/s/write-a-tagline and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
write-a-tagline.md
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Purpose::

Write the baseline: the brand tagline.

Rules::

  • 2-5 words; a short command or promise
  • No product name, no comma
  • Says the promise of the narrative, not a feature

Inventory::

  • Your narrative, big advantage and main opportunity

Steps::

  1. 1Read the narrative and the big advantage
  2. 2Write 10 short commands or promises
  3. 3Keep the one you could say in one breath and remember tomorrow
  4. 4Reply with the tagline only

Metrics::

  • 2-5 words
  • Works under the logo
Brand.md

Purpose:: Say in plain words what your product sells and what that makes it.

Steps::

  1. 1. Read the idea
  2. 2. Name the thing the buyer walks away with (a list, a reply, a report, a file)
  3. 3. Name the kind of maker that produces it (a teacher, a cook, a mechanic)
  4. 4. Fill: I sell _, so I am _

Say what you sell in plain words

Name the concrete thing your buyer gets, and what that makes you.

Brand.md

Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.

Steps::

  1. 1. Take the output after "I sell"
  2. 2. Ask: why does the buyer want it? Fill: <output> is a means to <goal>
  3. 3. Ask once more: what does that goal unlock for a person?
  4. 4. Fill like the brands: <Verb>ing our <product> is a means to <outcome>

Flip what you sell into what it is a means to

Turn your output into the bigger goal it serves, twice, like the big brands do.

Brand.md

Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.

Steps::

  1. 1. Read the goal in each flip
  2. 2. Take the biggest, most human one
  3. 3. Cut it to max 8 words that still mean it
  4. 4. Reply with that phrase, ending with a period

Pick the one goal your brand stands for

Choose the strongest "to ..." goal from your flips and cut it to t-shirt size.

Brand.md

Purpose:: Write one clear purpose statement: what it stands for, what it is used for, how it is experienced and its main benefit.

Steps::

  1. 1. Stands for: take your "to ..." goal
  2. 2. Used for: take what you sell
  3. 3. Experienced: how a user feels while using it
  4. 4. Benefit: the one big win for the user

Write a purpose statement

Draft, then finalise one sentence that says what you stand for, what you are used for, how it feels and the big win.