---
name: write-a-tagline
description: "A 2-5 word command or promise that works under your logo."
---

# Write a tagline

Purpose:: Write the baseline: the brand tagline.

Rules::
- 2-5 words; a short command or promise
- No product name, no comma
- Says the promise of the narrative, not a feature

Inventory::
- Your narrative, big advantage and main opportunity

Steps::
1. Read the narrative and the big advantage
2. Write 10 short commands or promises
3. Keep the one you could say in one breath and remember tomorrow
4. Reply with the tagline only

Metrics::
- 2-5 words
- Works under the logo

Source:: https://isklls.com/skills/write-a-tagline (iSklls, free skill library)