Skip to content
iSkllsSign up free

Say the product idea in one line

Name what the product is, so plainly that someone could build it from the line.

4 steps3 rulesStep 1 of 7 in Name and position

Use this skill

Read https://isklls.com/s/say-the-idea-in-one-line and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
say-the-idea-in-one-line.md
Raw

Purpose::

Say the product idea in one plain line.

Rules::

  • Max 10 words: what the product is, not what it does for you
  • Name the thing: a tool, database, agent, app, library ... of what
  • No brand name yet

Inventory::

  • Your "I sell" line, main opportunity and big advantage

Steps::

  1. 1Start from what you sell
  2. 2Make it deliver the opportunity and the big advantage
  3. 3Name the thing and what it holds or does
  4. 4Reply with that one line

Metrics::

  • One line, max 10 words
  • Someone could build it from this line
Brand.md

Purpose:: Say in plain words what your product sells and what that makes it.

Steps::

  1. 1. Read the idea
  2. 2. Name the thing the buyer walks away with (a list, a reply, a report, a file)
  3. 3. Name the kind of maker that produces it (a teacher, a cook, a mechanic)
  4. 4. Fill: I sell _, so I am _

Say what you sell in plain words

Name the concrete thing your buyer gets, and what that makes you.

Brand.md

Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.

Steps::

  1. 1. Take the output after "I sell"
  2. 2. Ask: why does the buyer want it? Fill: <output> is a means to <goal>
  3. 3. Ask once more: what does that goal unlock for a person?
  4. 4. Fill like the brands: <Verb>ing our <product> is a means to <outcome>

Flip what you sell into what it is a means to

Turn your output into the bigger goal it serves, twice, like the big brands do.

Brand.md

Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.

Steps::

  1. 1. Read the goal in each flip
  2. 2. Take the biggest, most human one
  3. 3. Cut it to max 8 words that still mean it
  4. 4. Reply with that phrase, ending with a period

Pick the one goal your brand stands for

Choose the strongest "to ..." goal from your flips and cut it to t-shirt size.

Brand.md

Purpose:: Write one clear purpose statement: what it stands for, what it is used for, how it is experienced and its main benefit.

Steps::

  1. 1. Stands for: take your "to ..." goal
  2. 2. Used for: take what you sell
  3. 3. Experienced: how a user feels while using it
  4. 4. Benefit: the one big win for the user

Write a purpose statement

Draft, then finalise one sentence that says what you stand for, what you are used for, how it feels and the big win.