# Name and position

Idea, name, .com, narrative, tagline, metric and CTA.

Run these skills in order; finish each one before the next.

## Step 1: Say the product idea in one line

Purpose:: Say the product idea in one plain line.

Rules::
- Max 10 words: what the product is, not what it does for you
- Name the thing: a tool, database, agent, app, library ... of what
- No brand name yet

Inventory::
- Your "I sell" line, main opportunity and big advantage

Steps::
1. Start from what you sell
2. Make it deliver the opportunity and the big advantage
3. Name the thing and what it holds or does
4. Reply with that one line

Metrics::
- One line, max 10 words
- Someone could build it from this line

## Step 2: Invent a product name

Purpose:: Invent the product name.

Rules::
- One word, max 14 letters, no spaces; easy to say and spell
- Fresh: not a famous brand, not the idea's words as-is
- Taken? Try a sound-alike spelling (chomper becomes chomprr)

Inventory::
- Your idea line, big advantage and "to ..." goal
- A domain search (any registrar's availability check)

Steps::
1. Write 5 names: a joined word, a short verb, a twist on the idea, a keyword with a letter changed
2. Drop any that are a known brand
3. Check which exact .com is free; respell taken favourites and check again
4. Keep the one that sounds best as a .com
5. Reply with the name, then the runner-ups

Metrics::
- One word that fits the idea
- Sounds like a brand when said out loud

## Step 3: Find brand names with a free .com

Purpose:: Find brand names whose exact .com is free and clearly tied to what people search for.

Rules::
- Exact .com of the brand name only
- Short and rare first; availability is hoped for, not aimed at
- Start from the target keyword or sprinkle it in (competitor finder becomes cometitor.com)

Inventory::
- The service and the 3-5 terms people search for it
- A registrar's bulk availability check

Steps::
1. Write down the service and its search terms
2. Brainstorm 30+ short names from those keywords
3. Check them in bulk; respell taken favourites and check again
4. Rank the free ones on shortness, sound and keyword link
5. Reply with 3 Winners, 7-10 Maybe, then every checked domain with ✅ or ❌

Metrics::
- Every winner and maybe is a free .com
- Each winner reminds you of the service at once
- Winners are names you would really consider

## Step 4: Write a brand narrative

Purpose:: Write the brand narrative: the short story of why the product exists.

Rules::
- 3 sentences, max 60 words; use the product name once
- Story order: the world, what goes wrong, how we fix it
- Ends on the win, never on a feature list

Inventory::
- Product name, main pain, big advantage, idea line, with-you story

Steps::
1. Sentence 1: a truth about the buyer's world
2. Sentence 2: what goes wrong (the main pain)
3. Sentence 3: the product name and what changes (the big advantage)
4. Read it out loud; cut what you stumble on
5. Reply with the 3 sentences

Metrics::
- 3 sentences that read as one story
- Someone who reads it can retell it

## Step 5: Write a tagline

Purpose:: Write the baseline: the brand tagline.

Rules::
- 2-5 words; a short command or promise
- No product name, no comma
- Says the promise of the narrative, not a feature

Inventory::
- Your narrative, big advantage and main opportunity

Steps::
1. Read the narrative and the big advantage
2. Write 10 short commands or promises
3. Keep the one you could say in one breath and remember tomorrow
4. Reply with the tagline only

Metrics::
- 2-5 words
- Works under the logo

## Step 6: Choose one success metric

Purpose:: Pick one success metric that proves users get value.

Rules::
- One countable user action, max 10 words
- Counts value, not visits or signups
- Must be countable from your own product data

Inventory::
- Your idea line, main opportunity and the buyer's hands

Steps::
1. Name the moment a user gets value from the product
2. Name the action you can count at that moment
3. Check you can log it in the product
4. Reply as: amount of <action>

Metrics::
- One line
- Goes up only when users really win

## Step 7: Write the main CTA

Purpose:: Write the main call to action: the button text on the site.

Rules::
- 2-4 words, starts with a verb
- Low risk for the buyer (try, start, get, browse)
- Says what they get, not what you want

Inventory::
- Your idea line, main opportunity and product name

Steps::
1. Name the first step a buyer takes
2. Say it as a button
3. Swap any risky word (buy, subscribe) for a safe one
4. Reply with the button text only

Metrics::
- 2-4 words
- A buyer clicks it without fear

Source:: https://isklls.com/playbooks/name-and-position (iSklls, free skill library)