---
name: pick-the-main-pain
description: "Choose the one pain you solve best and flip it into the goal your buyer reaches."
---

# Pick the main pain and main opportunity

Purpose:: Pick the one main pain, then flip it into the main opportunity.

Rules::
- Pain: max 10 words, in the buyer's words
- The pain that hurts most and that your product solves best
- Opportunity: max 8 words, the exact opposite

Inventory::
- Your pains and opportunities, the buyer's heart, your idea

Steps::
1. Read the pains
2. Pick the one that hurts most and your idea solves
3. Say it in the buyer's words
4. Write its opposite as a goal the buyer reaches
5. Reply with two lines: pain, opportunity

Metrics::
- A buyer nods when reading the pain
- The opportunity reads as its answer

Source:: https://isklls.com/skills/pick-the-main-pain (iSklls, free skill library)