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Draft three hero directions

One image with 3 bold, truly different above-the-fold ideas, then pick the one that leads the brand.

5 steps4 rulesStep 1 of 9 in Brand kit

Use this skill

Read https://isklls.com/s/draft-three-hero-directions and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
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Purpose::

One image with 3 hero ideas for the home page, above the fold; the best one leads the whole brand.

Rules::

  • Only this project's own words: name, narrative, buyer, tagline, CTA
  • 3 truly different directions that only fit this project
  • Never the boring template (headline left, cards right)
  • Each hero shows the name, the tagline and the CTA, readable

Inventory::

  • Your brand config: name, narrative, buyer, tagline, CTA
  • An image model

Steps::

  1. 1Read who the project is for and what it promises
  2. 2Dream up 3 bold, unique directions
  3. 3Make one tall image (9:16): the 3 heroes stacked, numbered 1-3
  4. 4Look at it; redo any hero that looks like another
  5. 5Reply with the image, then Pick: <1-3>, Direction: <its look in one line>, Why: <one line>

Metrics::

  • The 3 heroes look nothing alike
  • The pick is memorable and fits the buyer
Design.md

Purpose:: The best Google Fonts pair for this brand: one headline font, one paragraph font.

Steps::

  1. 1. Read who it is for, what it promises and how it should sound
  2. 2. Find the Google font that carries that voice in a headline
  3. 3. Pair a calm paragraph font; test both on a real sentence of your copy
  4. 4. Reply: Headline: <font>, Paragraph: <font>, Why: <one line>

Pick a Google font pair

One headline and one paragraph font from Google Fonts that carry your brand's voice.

Design.md

Purpose:: 6 palette options for the brand, then the best one picked, like on coolors.co.

Steps::

  1. 1. Read the config and look at the picked hero
  2. 2. Make 6 palettes, one mood each
  3. 3. Check text on background contrast for each
  4. 4. Pick the one that fits the brand best

Build a color palette

Six palettes in six moods, five colors each, then the one that works on a real site.

Design.md

Purpose:: One image with a 12x12 grid of logomark ideas: the inventory for your logo and favicon.

Steps::

  1. 1. Read the name, narrative and palette
  2. 2. Look at the picked hero
  3. 3. Make the 12x12 grid
  4. 4. Reply with the image, then the 3 strongest marks by row and column, one line each

Generate a logomark grid

A 12x12 grid of 144 mark ideas to pick your logo and favicon from.

Design.md

Purpose:: Code the favicon as an SVG, drawn from the strongest mark you picked.

Steps::

  1. 1. Pick the mark that stays clear when tiny
  2. 2. Write it as favicon.svg
  3. 3. Write a check page: the svg at 16, 32, 64 and 256px on light and dark
  4. 4. Screenshot the check page and look at it

Code an SVG favicon

Draw the strongest mark as a clean 64x64 SVG that stays sharp at 16px.