---
name: draft-three-hero-directions
description: "One image with 3 bold, truly different above-the-fold ideas, then pick the one that leads the brand."
---

# Draft three hero directions

Purpose:: One image with 3 hero ideas for the home page, above the fold; the best one leads the whole brand.

Rules::
- Only this project's own words: name, narrative, buyer, tagline, CTA
- 3 truly different directions that only fit this project
- Never the boring template (headline left, cards right)
- Each hero shows the name, the tagline and the CTA, readable

Inventory::
- Your brand config: name, narrative, buyer, tagline, CTA
- An image model

Steps::
1. Read who the project is for and what it promises
2. Dream up 3 bold, unique directions
3. Make one tall image (9:16): the 3 heroes stacked, numbered 1-3
4. Look at it; redo any hero that looks like another
5. Reply with the image, then Pick: <1-3>, Direction: <its look in one line>, Why: <one line>

Metrics::
- The 3 heroes look nothing alike
- The pick is memorable and fits the buyer

Source:: https://isklls.com/skills/draft-three-hero-directions (iSklls, free skill library)