Purpose::
Lock the main inspiration URL: the live site your first website follows in structure and craft.
Rules::
- Only a site so well known you are sure it is live
- A product in a close niche, with a clear signup and real attention to detail
- Borrow structure and craft, never its brand
Inventory::
- Your idea line, sitemap and CTA
Steps::
- 1Think of 3 famous products that sell something close to your idea
- 2Open each; note how the home page puts the main action first
- 3Keep the one with the clearest, most detailed home
- 4Reply with its homepage URL and one line on what you take from it
Metrics::
- One real, live URL
- The line names a structure, not a color