Skip to content
iSkllsSign up free

Write account emails in your brand voice

Six account emails and a sender that speak in your narrative's voice: short, in character, never one-note.

6 steps4 rulesStep 12 of 15 in Ship a website

Use this skill

Read https://isklls.com/s/write-account-emails and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
write-account-emails.md
Raw

Purpose::

The six account emails, and who sends them, speak in the voice of your narrative.

Rules::

  • Every email says its fact plainly; the character lives in one line or the subject
  • Each moment has its own tone: a welcome, an invoice and a goodbye do not sound the same
  • The sender is original and fitting on your own domain, never a stock hello@ or noreply@
  • Keep the template placeholders exactly ({name}, {fromPlan}, {toPlan}, {invoiceNumber})

Inventory::

  • Your narrative and product name
  • Emails: welcome, upgraded, invoiced, canceled, downgraded, removed account

Steps::

  1. 1Read the narrative; decide who speaks and the one image they live in
  2. 2Name the sender and the address after that speaker; verify the domain with your email provider
  3. 3Per email, name what the reader feels then (joy, routine, doubt, leaving)
  4. 4Write each: subject, greeting, the fact, one line in character, sign-off
  5. 5Read all six as the reader; cut every line that tries too hard or could be any SaaS
  6. 6Reply: the From line, then the six emails

Metrics::

  • The From line alone already sounds like you
  • No email is a joke at the reader's cost, none reads like a template
Website.md

Purpose:: List the pages of the first website.

Steps::

  1. 1. Start with home, pricing
  2. 2. Add signup and signin if users get an account
  3. 3. Add the 1-3 pages where the idea and the success metric happen
  4. 4. Reply as one comma separated line

Plan a first sitemap

The 4-7 pages your first website needs, so every CTA and success metric has a page.

Website.md

Purpose:: Lock the main inspiration URL: the live site your first website follows in structure and craft.

Steps::

  1. 1. Think of 3 famous products that sell something close to your idea
  2. 2. Open each; note how the home page puts the main action first
  3. 3. Keep the one with the clearest, most detailed home
  4. 4. Reply with its homepage URL and one line on what you take from it

Pick an inspiration website

Lock one famous, live product site whose structure your first website will follow.

Website.md

Purpose:: Say in one concrete sentence why this project is a perfect fit for you.

Steps::

  1. 1. Read the project's purpose
  2. 2. Read what you are about and what you have
  3. 3. Find the overlap: what you already have that this project can offer
  4. 4. Write: we have <X> (evidence), so <project> offers <Y> to <buyer>

Prove the fit in one sentence

Say why this project is a perfect fit for you, with evidence of what you already have.

Website.md

Purpose:: Build the perfect alternative to your direct competitors: their best parts plus what visitors in this space are used to.

Steps::

  1. 1. Per competitor: note the landing, pages and flow
  2. 2. List what they all share (traditional) and the best part of each
  3. 3. Build the header, footer and home, then the other public pages from that list
  4. 4. Deploy; screenshot desktop and mobile; compare with the competitor screenshots; fix

Build the best alternative frontend

Take the best part of each direct competitor plus what visitors in the space expect, and build it better.