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Apply a brand to a built site

Swap colors, fonts, logos and images to your brand without moving a single block.

6 steps3 rulesStep 5 of 15 in Ship a website

Use this skill

Read https://isklls.com/s/apply-a-brand-to-a-site and follow it.

Paste it into Claude, ChatGPT, Codex, Gemini or any agent that can open a link, then add your task.

Save.md
apply-a-brand-to-a-site.md
Raw

Purpose::

Put your brand onto a built frontend without moving anything.

Rules::

  • Layout, spacing and sizes stay; swap only colors, fonts, logos, images and names
  • Every value comes from your brand kit; no new colors or fonts
  • Colors as CSS variables; fonts self-hosted or via the framework's font loader

Inventory::

  • Your brand kit: fonts, palette, logo.svg, favicon.svg, og.png
  • The site's repo and a headless browser

Steps::

  1. 1Read the brand kit: fonts, colors, buttons
  2. 2Set fonts and color variables once, globally
  3. 3Add logo, favicon and OG image; set the site name and theme color
  4. 4Replace every competitor name, color and image
  5. 5Deploy; screenshot desktop and mobile; compare with the brand draft; fix
  6. 6Reply in one line: what changed

Metrics::

  • Same shapes as before, only your brand
  • No competitor name left (search the code)
Website.md

Purpose:: List the pages of the first website.

Steps::

  1. 1. Start with home, pricing
  2. 2. Add signup and signin if users get an account
  3. 3. Add the 1-3 pages where the idea and the success metric happen
  4. 4. Reply as one comma separated line

Plan a first sitemap

The 4-7 pages your first website needs, so every CTA and success metric has a page.

Website.md

Purpose:: Lock the main inspiration URL: the live site your first website follows in structure and craft.

Steps::

  1. 1. Think of 3 famous products that sell something close to your idea
  2. 2. Open each; note how the home page puts the main action first
  3. 3. Keep the one with the clearest, most detailed home
  4. 4. Reply with its homepage URL and one line on what you take from it

Pick an inspiration website

Lock one famous, live product site whose structure your first website will follow.

Website.md

Purpose:: Say in one concrete sentence why this project is a perfect fit for you.

Steps::

  1. 1. Read the project's purpose
  2. 2. Read what you are about and what you have
  3. 3. Find the overlap: what you already have that this project can offer
  4. 4. Write: we have <X> (evidence), so <project> offers <Y> to <buyer>

Prove the fit in one sentence

Say why this project is a perfect fit for you, with evidence of what you already have.

Website.md

Purpose:: Build the perfect alternative to your direct competitors: their best parts plus what visitors in this space are used to.

Steps::

  1. 1. Per competitor: note the landing, pages and flow
  2. 2. List what they all share (traditional) and the best part of each
  3. 3. Build the header, footer and home, then the other public pages from that list
  4. 4. Deploy; screenshot desktop and mobile; compare with the competitor screenshots; fix

Build the best alternative frontend

Take the best part of each direct competitor plus what visitors in the space expect, and build it better.