write-tiktok-hooks.md
Purpose::
Write 6-10 TikTok hooks that hold the first 3 seconds, each labelled by its archetype.
Rules::
- Lead with the payoff or the stake; never setup, never the brand
- The first line is concrete: a number, a named thing, a stakes word
- Under 2 seconds out loud; pair each with 3-5 words of bold on-screen text
- Never: logo intro, "hey guys, welcome back", vague benefits, puns that need decoding
Inventory::
- The video's topic, product or result
- Archetypes: middle of action, contrarian claim, confession, withhold, visual + verbal, sensory anchor, result first
Steps::
- 1Name the one payoff the viewer gets
- 2Write one hook per archetype that fits
- 3Say each out loud; cut anything over 2 seconds
- 4Add the on-screen text and the opening shot
- 5Reply with 6-10 hooks: archetype, spoken line, on-screen text, first shot
Metrics::
- 6-10 hooks across different archetypes, not rewordings of one
- Every contrarian claim is defensible in the payoff