---
name: write-tiktok-hooks
description: "6-10 opening lines across different archetypes that survive the 3-second swipe."
---

# Write TikTok hooks

Purpose:: Write 6-10 TikTok hooks that hold the first 3 seconds, each labelled by its archetype.

Rules::
- Lead with the payoff or the stake; never setup, never the brand
- The first line is concrete: a number, a named thing, a stakes word
- Under 2 seconds out loud; pair each with 3-5 words of bold on-screen text
- Never: logo intro, "hey guys, welcome back", vague benefits, puns that need decoding

Inventory::
- The video's topic, product or result
- Archetypes: middle of action, contrarian claim, confession, withhold, visual + verbal, sensory anchor, result first

Steps::
1. Name the one payoff the viewer gets
2. Write one hook per archetype that fits
3. Say each out loud; cut anything over 2 seconds
4. Add the on-screen text and the opening shot
5. Reply with 6-10 hooks: archetype, spoken line, on-screen text, first shot

Metrics::
- 6-10 hooks across different archetypes, not rewordings of one
- Every contrarian claim is defensible in the payoff

Source:: https://isklls.com/skills/write-tiktok-hooks (iSklls, free skill library)