---
name: write-without-and-with-you
description: "Tell your buyer's journey twice in their own voice: once painful, once easy."
---

# Write the day without you and with you

Purpose:: Tell the buyer's day without your product, then the same day with it.

Rules::
- First person; every sentence starts with "I"; no product name
- 3 short sentences each, max 45 words
- With-you mirrors without-you, sentence by sentence

Inventory::
- Your buyer's head, heart, hands and feet

Steps::
1. Use the hands as the journey
2. Add the struggle from head and feet
3. Write without-you in 3 sentences
4. Flip each sentence: same moment, now it goes well because of what you sell
5. Reply with both, labelled

Metrics::
- The pain is easy to feel
- Each with-you sentence answers one without-you sentence

Source:: https://isklls.com/skills/write-without-and-with-you (iSklls, free skill library)