---
name: write-the-main-cta
description: "The 2-4 word button text a buyer clicks without fear."
---

# Write the main CTA

Purpose:: Write the main call to action: the button text on the site.

Rules::
- 2-4 words, starts with a verb
- Low risk for the buyer (try, start, get, browse)
- Says what they get, not what you want

Inventory::
- Your idea line, main opportunity and product name

Steps::
1. Name the first step a buyer takes
2. Say it as a button
3. Swap any risky word (buy, subscribe) for a safe one
4. Reply with the button text only

Metrics::
- 2-4 words
- A buyer clicks it without fear

Source:: https://isklls.com/skills/write-the-main-cta (iSklls, free skill library)