---
name: write-a-brand-narrative
description: "Three sentences that tell why your product exists: the world, the problem, the fix."
---

# Write a brand narrative

Purpose:: Write the brand narrative: the short story of why the product exists.

Rules::
- 3 sentences, max 60 words; use the product name once
- Story order: the world, what goes wrong, how we fix it
- Ends on the win, never on a feature list

Inventory::
- Product name, main pain, big advantage, idea line, with-you story

Steps::
1. Sentence 1: a truth about the buyer's world
2. Sentence 2: what goes wrong (the main pain)
3. Sentence 3: the product name and what changes (the big advantage)
4. Read it out loud; cut what you stumble on
5. Reply with the 3 sentences

Metrics::
- 3 sentences that read as one story
- Someone who reads it can retell it

Source:: https://isklls.com/skills/write-a-brand-narrative (iSklls, free skill library)