---
name: say-what-you-sell
description: "Name the concrete thing your buyer gets, and what that makes you."
---

# Say what you sell in plain words

Purpose:: Say in plain words what your product sells and what that makes it.

Rules::
- Name a concrete output the buyer gets, not a feeling
- Plain words a child understands; no jargon
- Reply with one line only

Inventory::
- Your product idea, in a sentence or a few words

Steps::
1. Read the idea
2. Name the thing the buyer walks away with (a list, a reply, a report, a file)
3. Name the kind of maker that produces it (a teacher, a cook, a mechanic)
4. Fill: I sell _, so I am _
5. Reply with that one line

Metrics::
- One line in the pattern
- A child could say what is sold

Source:: https://isklls.com/skills/say-what-you-sell (iSklls, free skill library)