---
name: pick-your-goal
description: "Choose the strongest \"to ...\" goal from your flips and cut it to t-shirt size."
---

# Pick the one goal your brand stands for

Purpose:: Pick the strongest "to ..." goal from your flips and sharpen it.

Rules::
- Start with "to"; max 8 words
- Simple words; no product name
- The most human goal wins, not the most clever

Inventory::
- Your two flips (the parts after "is a means to")

Steps::
1. Read the goal in each flip
2. Take the biggest, most human one
3. Cut it to max 8 words that still mean it
4. Reply with that phrase, ending with a period

Metrics::
- One short "to ..." phrase
- It fits on a t-shirt

Source:: https://isklls.com/skills/pick-your-goal (iSklls, free skill library)