---
name: name-your-big-advantage
description: "Say why the buyer wins with you, as \"new way instead of old way\"."
---

# Name your big advantage

Purpose:: Name your big advantage: why the buyer wins with you.

Rules::
- Max 10 words; "X instead of Y" works well
- Y is the old way from the without-you story
- No product name

Inventory::
- Your main opportunity, without-you and with-you stories

Steps::
1. Read with-you: what is new for the buyer
2. Read without-you: the old way
3. Write: <new way> instead of <old way>
4. Reply with that one line

Metrics::
- One line, max 10 words
- Clearly better than the old way

Source:: https://isklls.com/skills/name-your-big-advantage (iSklls, free skill library)