---
name: flip-what-you-sell
description: "Turn your output into the bigger goal it serves, twice, like the big brands do."
---

# Flip what you sell into what it is a means to

Purpose:: Flip what you sell into what it is a means to, then flip again into a human outcome.

Rules::
- The second half is the buyer's goal, never your feature
- The second flip ends on an outcome a person feels
- Max 16 words per line

Inventory::
- Your "I sell _, so I am _" line
- Brand examples: Lego, building with bricks is a means to unlock imagination. Nike, running in our shoes is a means to overcome limits. Patagonia, buying durable gear is a means to protect the planet.

Steps::
1. Take the output after "I sell"
2. Ask: why does the buyer want it? Fill: <output> is a means to <goal>
3. Ask once more: what does that goal unlock for a person?
4. Fill like the brands: <Verb>ing our <product> is a means to <outcome>
5. Reply with both lines

Metrics::
- Two lines, each in its pattern
- The second goal is bigger than the first
- It sounds like the Lego or Nike line

Source:: https://isklls.com/skills/flip-what-you-sell (iSklls, free skill library)