---
name: find-five-direct-competitors
description: "Find the 5 strongest products that already are exactly what you want to become, with proof."
---

# Find your 5 direct competitors

Purpose:: Find the 5 strongest products that already ARE your idea, and gather what they do, so you build with proof.

Rules::
- Direct = your idea is its MAIN offer: the homepage hero says it, delivered the way you mean it
- A subpage, one item in a services menu, or an agency selling it as a service is indirect
- Never fill slots with near matches: 3 real beats 5 mixed
- Quote each competitor's hero line as proof

Inventory::
- Your idea and its search terms
- Google search, the competitors' homepages, a domain authority checker

Steps::
1. Write Is (the product), Is not (what looks close but isn't) and Looks like (its homepage hero)
2. Search your idea + up to 4 terms; collect unique domains
3. Open each homepage; quote its hero line; keep it only if it fits Is and not Is not
4. Search "<best direct> alternatives"; check each new name the same way
5. Rank the direct ones by domain authority, highest first
6. Reply with a table: rank, domain, hero line, authority; then indirect ones by type

Metrics::
- Every top 5 fits the intake, with its hero line as proof
- You can read the market in 2 minutes

Source:: https://isklls.com/skills/find-five-direct-competitors (iSklls, free skill library)